The InnovationGame™
is a powerful tool for enabling and generating creative,
out-of-the-box thinking and development of innovations and strategic options.
It is in the form of a multimedia role-playing interactive simulation where
players lead their company or organization into the future, innovating their
way into desired futures. The simulation, like the FutureGame, is reality
based, information intensive, and realistic, while also being easy to play
and fun. Just as necessity is the mother of invention, the InnovationGame
unlocks the doors of creative, exuberant innovation.
How it is used
The InnovationGame is used for identifying and developing new products and
strategic innovation opportunities. It can be used for envisioning realistic
future goals, opportunities and challenges, as well as team building in
a context of organizationally relevant problem solving. It can also be used
as a short- to long-range strategic planning tool.
Who uses it
The InnovationGame is designed to be played by new product development teams—and
others concerned with organizational, technological, or economic innovation—in
groups that range in size from ten to one hundred. Players are on teams
that correspond to real world divisions or geographical areas in which the
organization is based. They deal with real issues facing the organization
in a dynamic fast-paced scenario-driven environment that combines, at various
times, structured brainstorming, product development processes, presentations
of products and plans, design competitions between teams, and cooperation
as a whole organization.
Results
• Typically, players of the game create ten or more new products,
processes, services, markets and business models for their company
• A new way of seeing and envisioning new opportunities for your company
or organization
• A new way of seeing your organization, business, and industry that
transforms threats into opportunities
• An expanded future for your organization
• Increased understanding of the forces shaping the world
• An experience that you and your group will not forget
If your company or organization would like to learn more about the InnovationGame please contact us.